Decadent Ideas | Brands
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Founded in 1967 by Mitsuhiro Matsuda in Tokyo, the Matsuda Brand quickly became one of the most celebrated Japanese fashion houses. The creations are famous for looking to the past for Inspiration, while staying current, and of the moment. In a word: Timeless. All of our eyewear is painstakingly crafted by hand in the artisinal eyewear workshops of Japan, and each Matsuda creation represents over 45 years of design history and heritage. Only the finest materials, including celluloid acetate, titanium, sterling silver, 18K solid gold, and 22.5K gold plating are used in each creation.

Area: The Netherlands


Different for a Reason.
With Individuality in Mind.

We are a small team of independent creative minds; a tightly knit group striving to grow and to keep the momentum going.

Founded in 1973, the brand of Robert La Roche has held a pioneering position in the eyewear industry. After relaunching in 2014, we are more determined than ever to set a new and radical standard for what eyewear can be. We also aim to show what a small group of people can do with a raw creative vision and a constantly growing zest for innovative expression.

Achieving this goal requires precise expertise and craftsmanship, as well as an understanding of artistic design and cutting-edge technology. In order to create a product that is 100% pure and honest, our team is composed of highly skilled professionals who are meticulously involved in the entire process, from the first stroke of a pencil to the final finishing touch.

Area: The Netherlands & Belgium Flanders


There are some people who never feel the urge to leave the house. They’re content to stay in the city they came from, the couch they sit on, and the 360 degree view around them.

Then there’s the rest of us. The people who can’t sit still, and always keep their passports close to them – just in case.

Whether you call it wanderlust, a love of travel or good old curiosity – the fact remains the same: Your hunger to explore cannot be quenched, no matter how many vacations or journeys you take.

For you, there’s always someone new to meet, somewhere different to explore. You’re into last-minute flights and trips without a destination. Destinations require plans, and you’re not into the whole planning thing. In your experience, travelling without one always leads to more excitement.

Welcome to Sunday, Somewhere.

Area: The Netherlands, Belgium & Luxembourg


SUPER by RETROSUPERFUTURE is a leading brand producing outstanding contemporary eyewear. Founded in Italy in 2007 by Daniel Beckerman, SUPER has become highly popular for its eclectic collection of colorful acetate sunglasses.

Area: The Netherlands, Belgium & Luxembourg


See yourself anywhere in a pair of Illestevas, whether it’s on busy city streets or a relaxing beach hideaway. Handmade in Italy and designed in New York, Illesteva started in 2010 when we saw a unique opportunity to create a range of sun and eyewear that combined classic shapes with contemporary materials. Since then, we have maintained our experimental outlook while also using the highest quality materials made in family-run factories in Italy.

Handmade in Italy and designed in New York, illesteva was founded in 2010. We identified a unique opportunity to create a range of sunglasses and eyeglasses that allowed us to combine classic shapes with contemporary materials. Since then, we have maintained our experimental perspective while sourcing the highest quality materials from family-owned and operated factories in Italy and France.

We adhere to a Standard of Excellence: each pair of illesteva glasses begins with customized acetate color-ways blended by hand. Because of this, no two pair have the exact same pattern. After the assembly process, each pair is individually inspected to ensure they meet our quality standards.

Always pushing the envelope of design, illesteva has and will continue to collaborate with bold personalities from the spheres of fashion, music and art. Partnering with individuals like Velvet Underground front-man Lou Reed and supermodel Jourdan Dunn allows us to experience a bit of how they see the world—through Illesteva frames.

In the spirit of handmade craftsmanship, illesteva also created a line of leather goods and umbrellas that are intended to wear and age well over time. Similar to our glasses, our accessories are designed with practicality and simplicity in mind.

Area: The Netherlands, Belgium & Luxembourg